Thanks for helping me address my point!
You are convinced that they make a great product. I have no issue with that.
My point was addressing the OP's comment about losing the bricks and mortar stores and going to an internet only sales model.
That relies on the 'internet fan base'* and review process. Nothing wrong with that except: you have to find somebody who has one and is willing to let you try it or: you buy it and decide whether it's worth keeping.
You have already committed your hard earned dollars.
Now the new-age marketing comes in.
Is it 'good enough' and you don't want the hassle of returning it?
Is it the best purchase you ever made?
Unless it's really a lemon, chances are you will keep it.
The reality is once people have made the leap - they tend to play up their purchases. It's human nature and one of the basic principals of marketing.
Nothing sells better than glowing user reviews!
The original post and point was about losing the ability to demo pricey equipment before having to commit to purchase.
This is not about Oppo, which I do like, but about marketing strategies and the effects on the end purchaser.
* and yes I know that term can be a hot button.
Ask any of us Carver fans.....