Loudness Sounds Better. It’s Also Ruining Music.
"...For the last 20 years or so, music producers have been caught in an audio arms race dramatically referred to as The Loudness Wars. To better please the ears of potential customers, record producers started mixing records at higher and higher relative loudness over time. The problem is, pushing up audio levels has a damaging effect on the quality of the recording—so much so that a movement of professionals has tried to put an end to the so-called war, though to no avail..."
http://gizmodo.com/loudness-sounds-better-it-s-also-ruining-music-1694020336
http://midnightinthedesert.com/loudness-sounds-better-its-also-ruining-music/